Now This Is What I Call Fan Service

 

Chuck is a great geeky TV show on NBC which unfortunately didn't fare too well in the ratings last season.  As a result, it's highly likely that Chuck will be cancelled and won't get another season on TV.  In an attempt to save the show, fans have started up a campaign to save the show by buying $5 footlong sandwiches at Subway restuarant locations.

 

Why Subway, you ask?  Well, it has to do with a rather glaring product placement for the sandwich shops that took place in the show a few episodes ago.  Because of that in-show ad, fans have taken to the Subway sandwich as the possible savior of their favorite TV show.  The idea is that fans have to go into a subway restaurant and buy a $5 footlong sandwich in the name of the show.  Then, they need to fill out a comment card at the restaurant and say that they bought their sandwich as part of the Save Chuck campaign.  The hope is that if enough people do this, and word gets back to NBC, maybe they'll realize that there are enough fans out there who watch the show that advertising dollars can be made from it, and thus the show will get renewed.

 

Zachary Levi is the star of the show.  He's the guy who actually plays the title character of Chuck.  At a convention over in the UK recently, Zach got involved in the Subway campaign to save his show, and he did it in a truly awesome way.  At a panel for his show, he convinced hundreds of fans to go across the street with him and all buy Subway sandwiches together.  Once they got there, he bought a sandwich too and then he actually got behind the counter and started making sandwiches for his fans. 

 

He stayed until every fan in line had gotten a Sandwich.  I don't care whether you like the show Chuck or not, but it's impossible to argue that at least the star of that show knows how to treat his fans properly.  Zachary Levi didn't need to go and serve sandwiches to hundreds of his show's fans, but he did it because he wanted to let them know that he appreciates them and that he loves the show he works on just as much as they do and is willing to join them in their efforts to save the show.

 

I have to give major kudos to Mr. Levi here.  It was a classy move, and I'm sure it made the day of everyone there who got to take part in the event.  It's things like this that earn fan loyalty, and the show Chuck just earned mine.