Seth MacFarlane's Cavalcade of Cartoon Comedy

 

It looks like we'll be seeing a lot more animation coming from Seth MacFarlane (pictured above) coming up, and he's going to be everywhere on the internet. 

 

A rapid ascent in television has set Mr. MacFarlane up for what will be a closely watched push onto the Web. On Wednesday, dozens of his short cartoons will start rolling out through Google to a variety of sites, making Mr. MacFarlane the first major producer to get a ride on the Web giant's network. "It's a big experiment," he says.

 

The project could change the way entertainment is distributed on the Web. It also underscores Mr. MacFarlane's broader rise as a producer, writer, actor and artist with sway over coveted viewers. Among young men, only NFL football and "American Idol" outperformed "Family Guy" in the TV ratings last season, according to Nielsen Media Research. On DVD, the series has generated more than $386 million in total sales, putting it just behind such top sellers as "Seinfeld," according to Adams Media Research.

 

The series of shorts and animated bits will be called Seth MacFarlane's Cavalcade of Cartoon Comedy.

 

In the Google series, "Seth MacFarlane's Cavalcade of Cartoon Comedy," fans of his TV shows will see some familiar themes, including celebrity takedowns and surreal scenarios. In one "Cavalcade" sketch the actor Matthew McConaughey (voiced by another actor, Seth Green) is adrift in a life raft, nattering on about his easy success and "metal-like abdominal muscles" as a fellow castaway devours him limb by limb.

Fifty "Cavalcade" clips will run, a new one each week, on such sites as Sethcomedy.com and YouTube. In addition, using data submitted by the sites in its pervasive advertising network, Google will deliver "Cavalcade" clips to pages visited primarily by 18- to 34-year-old men. In a new twist in the way entertainment is distributed, visitors to sites including Fandango.com and men's magazine Maxim.com might see a "Cavalcade" cartoon play in a slot where a banner ad or video promo would normally appear.

 

So don't be suprised when you start seeing stuff that looks like Family Guy style art start popping up everywhere you go on the net.  You'll just have to thank Google for that.